How to Use SMS Messages with Email to Attract More Leads
When you use SMS messages with email, you will attract more leads. You’ll also engage more of your pipeline to actually read and digest your content, moving them more quickly through your pipeline and into sales. As we described in our last post, When to Use Text Messaging vs. Email in Marketing, there are many […]
Business Text Messaging vs. Personal SMS Messages
One of the regular questions we get is about how business text messaging is better than personal SMS messages, or how it’s different. We’ve all become so accustomed to our personal texting on our cell phones, we assume that’s what we use for business texting. That’s not the case. Can you imagine trying to respond […]
When to Use Text Messaging vs. Email in Marketing
How do you decide when to use text messaging vs. email for your marketing programs? Or should you use them both as part of your campaigns? The answer is, it depends. Your choice should revolve around the specific goals of your program, the audiences you want to engage with and the type of content you’ll […]
The Basics of Incorporating SMS Messages Into your Email Marketing
With the immediacy, convenience, and brevity of SMS messages as compared to email marketing, it’s no wonder why consumers and businesses increasingly prefer texting as a communication channel. In fact, the average person now sends 25% more texts than emails on a daily basis. The open and response rates are also pretty impressive, with 74% […]
SMS Messages for Sales and Service: Reference Campaigns and Automations
From the moment a prospect is handed off to sales from marketing to closed deals and customer service, automated text messaging can be leveraged throughout the entire customer journey to streamline communications, maximize productivity and create a better experience for both company team members and customers. Here are some ways our customers’ Sales, and Service […]
How Marketing Teams Can Utilize Automated SMS Messages
From awareness to engagement, automated SMS messages can be leveraged throughout the entire customer journey to streamline communications, maximize productivity and create a better experience for both company team members and customers. Here are some ways our customers’ Marketing teams utilize Reference Campaigns and Automations to surpass their goals. Compliant Opt-ins We all know how […]
Campaigns and Automations So Simple that Anyone can Automate SMS Messages
By now, most companies understand the value of adding SMS messages as a communication channel. With such great open, read, and response rates, it’s really a no-brainer that messaging is the new channel. Marketing, Sales and Service teams in all industries and company sizes are leveraging text messaging to better connect with their audiences and […]
Provide Personal and Relevant SMS Messages with Converse
In last week’s blog post we covered the importance of making sure your text-messaging strategy includes industry-specific content. This week we are highlighting how personalized and relevant SMS messages provide even better experiences for your audience, increase engagement and lead to more successful messaging programs in general. These days, personalization is much more than just […]
SMS Messages Specifically for Your Industry
Regardless of industry, one of the highest priorities for businesses is connecting to and communicating with their audiences. Whether that’s reaching out to segments for marketing, interacting 1-on-1 with sales prospects, or responding to customer requests, the challenge remains the same: to get the right message to the right people, at the right time. SMS […]