Smart Sellers Use SMS Messages to Increase Conversions
Consumers are putting the pressure on sellers for real-time responsiveness via SMS messages. Your customers are demanding fast, frictionless buying experiences. They expect the brands they interact with to deliver. Just as they expect service to include digital self-service, they now want help and information from sales reps through more interactive digital and mobile channels, […]
SMS for Customer Service: Why Your Customers Will Thank You
Though SMS is not a new technology, it’s experiencing a renaissance as the most used function on smartphones worldwide. The largest generation is the world—millennials—prefer it over any other form of communication for interacting with the brands they love. Using SMS for customer service can help you build better relationships, increase customer lifetime value, and […]
Start Sales Conversations Straight from Your CRM
For every dollar your management invests in a CRM system, they expect you to get more than a 5X return. Your sales team can contribute to this ROI by embracing the CRM as a valuable part of their daily sales activities. Integrating business messaging with your CRM is one way to help salespeople use it as […]
The Role of SMS Messages in the Future of Sales
Earlier this summer, Salesforce published 9 trends that will have the most impact on the future of sales. This post focuses on Trend 4: Modern selling continues to expand into more digital channels, including SMS messages. Their assertion is that channels previously reserved for just marketing and customer service—including business text messaging—will now be just […]
Firms Reduce Compliance Risk with SMS Financial Messaging
While email still has the lion’s share of a financial firm’s business communications, social media and text messaging are growing in importance to both advisors and investors in how they conduct business. This shouldn’t be surprising given that 30% of financial advisors are Millennials, while another 44% belong to Generation X. It’s not just your […]
Use SMS Messages to Grow Loyalty Program Engagement
The overwhelming majority (88%) of consumers belong to five or less loyalty programs. But 65% of them say they engage with less than half the loyalty programs to which they belong. While executives attribute this lack of use to competing loyalty programs, continued use of physical cards, and a lack of understanding the best contact […]
Why Call Centers Must Use a SMS Tool For Contact Centers
Consumers want to be served on the channels they use every day, not those that happen to be convenient for your business. Research conducted with contact centers conclude that they’re enabling messaging channels for customer service, but consumers say the reality just isn’t so. What’s interesting is, if a majority of organizations have enabled digital […]
Use Text Message Surveys to Get Personal with Customers
Customers want personalized, relevant experiences with brands. They say they’re willing to give up personal information to get those experiences, but often don’t follow through. Text messaging is easy, intuitive, and fast. Asking for feedback via SMS can help with your personalization efforts. Online surveys have been around for years. Many brands send emails after […]
SMS Tool For Call Centers to Reduce Customer Effort
Of consumers asked, 59% said they have higher expectations for customer service now than they had a year ago, according to the 2018 State of Global Customer Service Report. And when asked if the process of engaging with customer service to get questions answered is getting easier, only 39% said yes. Using a SMS tool […]