SMS Messages Increase Marketing Efficiency
For years, marketers have ranked email as their top performing marketing channel. As text messaging platforms evolve and consumers’ preferences continue to skew toward speed and immediacy, SMS messages will give email a run for its money. Take a look at the time it takes for businesses to plan, create, test, and send emails, then […]
Simplify Patient Scheduling with SMS Messages
SMS messages simplify managing patient appointments and reminders to reduce the chaos of scheduling, reduce no shows and give more time back to front office staff. You know the drill: You schedule appointments with patients or clients, then you have to call to remind them. Your phone call goes to voicemail, so you send an […]
Teach Your Customers with a Text Messaging Course
People are always interested in learning. The constraint that keeps them from doing so is often a lack of time. When’s the last time you had time to study a 20-page lesson or view a few hours of video instruction to learn something new? Imagine being able to learn a concept or a skill via […]
SMS Messages Strategy : Less Frequency, More Quality
SMS messages are the preferred communication channel for most people with a smartphone—which is pretty much most of us. It’s quick, non-intrusive, and at its best, no nonsense. With an SMS messages strategy, you can take advantage of text messaging attributes by focusing more on quality and less on frequency. Let’s face it; no one […]
Real-Time Marketing and Sales with SMS Messages
Consumers’ expectations continue to become more demanding. They want fast responses and less effort required when communicating with the brands they favor. If you want to market in real time, your best choice is to use SMS messages. People check their phones every 15 minutes or so, even without the ping of a notification. Smartphones […]
3 Simple Ways to Get Opt-ins to Your Text Messaging Programs Including Short Code
With the onset of GDPR, the way marketers are allowed to capture and use prospect data changes dramatically. This means we must compel our prospects to opt-in to let us communicate with them via our text messaging programs and using short code. Text messaging already gets a 6x response rate over emails. Which means that […]
7 Campaign Best Practices for SMS Messages
Conversational text messaging is a growing preference for consumers with brands they want to hear from. Like any channel or mode of communication, there is etiquette to follow. Some of it is based on regulatory requirements and other parts of it are useful for building engagement, reach, and relationships with your prospects and customers. The […]
Why Texting for Business Works
Before I get into the advantages and how and why texting works like a charm, here is a snapshot of why you should consider texting for business. Open Rates for Emails: 18% on average Open Rates for Texts: Above 98% on average An average individual checks his emails 18 times a day while he checks […]
Interactive Content vs. Purposeful Conversations with SMS Messages
Interactive content has been touted as the future of storytelling for marketing. But consider putting the human in interactive content, transforming the experience to purposeful conversation with SMS messages. SnapApp defines interactive content as “Content that requires the participants’ active engagement — more than simply reading or watching. In return for that engagement, participants receive […]