Get and Stay Relevant with SMS Messages
We all know that when we’re not relevant with a prospect, they find a vendor who is. SMS messages get you relevant and keep you interesting to your prospects and customers. You can use the natural style of a conversation to ask what your prospect wants to know. When they respond, you’ll know what they […]
Myth: SMS Messages Don’t Work for Business Communications
Even though SMS Messages for business has been in play for years, it’s surrounded by myths and misconceptions. Some of the objections we hear include: Smartphones are personal devices. No one wants brands to text them. This simply isn’t true. Companies using messaging find that a solid majority of their prospects and customers want to […]
The A to Z of Conversational Text Messaging and SMS Messages
Conversational text messaging brings a lot of value. Whether you’re focused on marketing, sales, or service initiatives, messaging has proven to deliver higher engagement and conversions than other communication channels. Even better, consumers across all generations prefer it to other forms of communication. We hope that providing you with the A to Z on conversational text messaging will inspire you to explore the opportunity to put messages in the palm of your customer’s hands. And we mean that quite literally.
3 Questions to Answer Before Starting Your Campaign for SMS Messages
SMS messages and texting is growing in preference as a communication channel between businesses, business professionals and consumers. However, conversational messaging for marketing is not the same as whipping out your smartphone to fire off a text to friends or family. An advanced messaging platform is a business tool that requires a strategy for your […]
How SMS Messages Increase Sales Responsiveness
Customer experience is a rising priority at most companies—whether B2C or B2B. Customers have growing expectations that once they reach out, companies will respond quickly. Business professionals expect even faster response than do consumers. One way to deliver on this expectation is to allow inbound prospects and customers to opt-in to receive SMS messages in […]
SMS Messages Move Businesses Beyond Transactions
SMS messages in business is often thought of as purely transactional. It’s commonly used for password verification, appointment reminders, package delivery updates, service appointment arrival times, coupons and promotional offers—all of them transactional communications. But messaging can have much more impact as a conversation. Most transactional messages are push messages sent out based on triggers […]
Why Businesses Need a Message-Enabled Loyalty Program
A successful loyalty program is one that makes the overall brand experience better—as perceived by your customers. There’s significant opportunity to drive business growth, retention and customer satisfaction through loyalty programs as only 22% of Members[1] felt their experience was better than non-Member customers. Only 29% felt the program made their experience with the brand […]
Messages with Empathy Show Customers You Care
Customers who are emotionally connected are more than double[1] the value of highly satisfied customers, on a lifetime basis, according to Harvard Business Review (HBR). Empathy gets a lot of lip service from marketers and salespeople, but to grow our companies we need to actually show empathy for our customers with messaging that resonates over […]
Advanced Messaging Platforms and Marketing Automation Platforms: More Alike than You Think
Prospects and customers are more elusive than ever. As the volume of communications goes up, they’re adopting more tools to block out brands competing for their attention. DVRs make it easy to skip TV ads, Caller IDs enable us to skip calls from unknown numbers, Ad Blockers help us avoid online ads, email inboxes have […]