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Northwest University Sees 15x Student Engagement with Text Messaging

Our student engagement rate via email was 0.05%-0.1%, which went up to 15% with SMS-Magic.

Northwest University was founded in 1934 and is located near Seattle, WA. A top ranked Christian liberal arts college, they offer over 70 majors and academic programs to nearly 3000 students. A regionally accredited college, they award associate, bachelor’s, master’s and doctoral degrees through on-campus and online programs.

Problem

The college wanted to increase engagement with potential students to help them complete the application process. The school found that students weren’t replying to emails and that getting them on the phone was also difficult.

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