Interactive Content vs. Purposeful Conversations with SMS Messages
Interactive content has been touted as the future of storytelling for marketing. But consider putting the human in interactive content, transforming the experience to purposeful conversation with SMS messages. SnapApp defines interactive content as “Content that requires the participants’ active engagement — more than simply reading or watching. In return for that engagement, participants receive […]
Invite Customers to Start Conversations with SMS Messages and Keywords
Keywords are a concept that every marketer is familiar with, usually in relation to search engine optimization (SEO). But SMS messages give keywords a higher place of prominence for your audience. Instead of just sourcing information, texting a keyword allows customers to start a messaging conversation that is relevant to them in a way that […]
Use SMS Messages to Promote Personal Health Products
SMS messages make it simple for you to reach out to your clients and patients with personalized promotional offers for products, discounted services and more. Even better, your clients and patients are more likely to read text messages than any other form of promotion, by a factor of 6 or more. That means you can […]
Non-Profits Use SMS Messages to Amplify Events
SMS messages simplify management and amplifies promotion for a variety of non-profit events. Since your donors tend to read your text messages, and you’re focusing on personal interests to attract and engage them, you’ll find that messaging for promotions and events is very effective. Anytime you need to promote and register donors for an event, […]
Your Marketing Strategy Needs SMS Messages
Are you loyal to one screen? We don’t think so. Neither is your customer. Millennials especially, switch between mobile phones and their laptops. They are the ‘mobile first’ generation. Millennials may be your current customers and will definitely be your future customers. You need to ask yourself whether your marketing strategy is using the means […]