3 Ways SMS Boosts Customer Loyalty and Satisfaction Virtually
The landscape of how businesses interact with customers is quickly shifting. In order to compete, companies are pivoting their business models and searching for ways to drive revenue. At the center of all of these changes one thing continues to ring true, customer loyalty and satisfaction are more important than ever before. “While good customer […]
The Role of SMS in the COVID-19 Pandemic
This time of global pandemic and social distancing has proven the importance of digital readiness for businesses. In order to continue generating revenue, companies must have the infrastructure to support this massive shift to a completely digitized world. SMS is proving to be one of the most important and effective ways to communicate with customers […]
Using Text Messaging Automation to Share Important Information
Research shows that 78% of consumers say receiving a text message is the fastest way to reach them for important service updates and purchases. When it’s time to deliver critical information to your audience, texting is clearly the best way to communicate. Text messaging automation takes it one step further to ensure that your message […]
Regulations for Text Messaging During Emergencies
We all know that text messaging compliance is a big deal. If not followed correctly you can face fines, lawsuits, angry customers, and loss of revenue. That said, in emergencies, those regulations have exceptions. During emergencies, such as the global pandemic we are currently experiencing, you can actually text people who have opted-out, something that […]
Using Text Messaging to Reach Customers During Emergencies
During times of crisis, it’s more important than ever to ensure communication channels are open and properly used. Text messaging is a great way to reach out and communicate with your audience about updates and critical information. Text messaging is a powerful tool to build and maintain strong relationships. Today, when people are feeling isolated […]
5 Tips for Buying Business Text Messaging for Your Sales Team
We all know researching new products can be a pain. So here’s our first tip for anyone purchasing business text messaging for sales reps or call centers: not all messaging products are created equal. Certainly not when it comes to handling sales conversations. Many of them promise the same capabilities but they don’t deliver the […]
6 SMS Messaging Tips for Your 2020 Mobile Marketing Strategy
Did you know that 54% of consumers want marketing SMS messages but only 11% of businesses send them? Companies failing to use SMS messaging are seriously missing out on giving the personal touch that sets them apart. If you’re not already using text messaging, add it to your marketing strategy for 2020. Already using it? […]
What is SMS in Business?
People ask us so often what is SMS in business? Everyone is familiar with texting with friends and family but what does it look like when a business starts texting customers? This question usually comes in two parts: What is SMS from a technical standpoint and how do I use it in my business? What […]
The Power of Context to Create Compelling Sales Conversations with SMS Messages
Today, customers expect personal conversations, especially in sales. That’s one reason SMS messages have become so popular. It’s a natural form of communication that feels more personal than email. Sales still needs to know all of the background information and history when talking with prospects. No one wants to repeat themselves or waste time getting […]