SMS Compliance – Who Sets the Rules and Why It Matters?
If your business sends text messages in the US, you need to follow certain specific regulations. These rules exist to protect people from unwanted messages and give them control over how businesses reach them. In the US, SMS messaging is regulated by: The FCC (Federal Communications Commission) oversees all forms of electronic communication, including text […]
7 Tips for Using Real Estate Chatbots to Qualify Leads & Increase Sales
How much time do you spend fielding routine questions about your listed properties? Would you like more time to focus on qualified leads that are more likely to end in sales? Real estate chatbots can be effective devices for qualifying home buyers and generating the right leads by taking the repetitive, initial work out of […]
How Your CRM Can Make or Break Relationships
One of the benefits of texting your customers is that you’re able to approach them as a trusted friend instead of a corporate entity. You can send reminders, make appointments, ask questions or just check in with them. And your customers are likely to love the help… until your text messages start sounding like a […]
Get a crystal ball for your sales team to predict the future – we have it!
How do you handle your personal and business banking? Do you pay your mortgage at the bank in person? Do you transfer funds online from your desktop or use a mobile app? Do you pay your monthly bills using a bill-pay service? Or is it a combination of all of them? If you’re like most […]
How to End Installation Nightmares by Scheduling with Text Messages
One of our team members recently had carpet installed in her home. The new carpet is beautiful, but the installation experience was a nightmare. Her tale of woe included missed phone calls and lost emails while she was trying to schedule installation and a costly miscommunication on the day of installation. She had a really […]
You Had Me at Hello. Examples for Building Opt-In Text Messaging Campaigns
Before you send a business text message to anyone, you must have their express written consent to do so. It doesn’t matter who it is – an existing customer, a former client, a trade-show lead, or someone on a purchased marketing list. Before that first message goes out, your customer must say it’s okay. That […]
Why Your Developers Will Love Working with SMS-Magic
Have you noticed all the promises messaging companies have been making about how easy their product is to use? One reviewer we saw recently said he was delighted when he set up a new messaging service and could send a text message to his own phone. We’re delighted for him, too, but we wonder if […]
Why Aren’t You an SMS-Magic Customer Already?
We know you’re a forward-thinking person or you wouldn’t be reading about innovative ways to reach your most important audiences. We also know that you have certain requirements for any new solutions: new technologies must solve the problem, be easy to deploy, function intuitively, and meet all regulatory standards. So we have to ask: “If […]
5 Tips for Leveraging WhatsApp in Business
With over 1.5 billion active users monthly, WhatsApp has proved to be a convenient messaging platform for users. What started as a medium of day-to-day communication has now become an important and useful channel for business communication. Today, WhatsApp is looked to as a channel for building faster connections with customers. Why You Should Use […]