Provide Personal and Relevant SMS Messages with Converse
In last week’s blog post we covered the importance of making sure your text-messaging strategy includes industry-specific content. This week we are highlighting how personalized and relevant SMS messages provide even better experiences for your audience, increase engagement and lead to more successful messaging programs in general. These days, personalization is much more than just […]
SMS Messages Specifically for Your Industry
Regardless of industry, one of the highest priorities for businesses is connecting to and communicating with their audiences. Whether that’s reaching out to segments for marketing, interacting 1-on-1 with sales prospects, or responding to customer requests, the challenge remains the same: to get the right message to the right people, at the right time. SMS […]
How SMS Messages Orchestrate the Omnichannel Experience
The pace of change in technology, channels available, and consumer preferences are pushing marketers to become more adept at connecting the dots to create fluid customer experiences. SMS messages are core to a mobile first strategy. But the true value is in how it ties together omnichannel experiences and helps brands move from monologue to […]
Give Customers What They Want with SMS Messages
Technology keeps advancing, making it easier for consumers to browse, research, buy, and communicate with companies wherever and whenever they want. Marketers need to evolve to continue to meet customer expectations with SMS messages. Salesforce’s State of the Connected Customer report finds that two in three customers want companies to interact and respond to them […]
Smart Sellers Use SMS Messages to Increase Conversions
Consumers are putting the pressure on sellers for real-time responsiveness via SMS messages. Your customers are demanding fast, frictionless buying experiences. They expect the brands they interact with to deliver. Just as they expect service to include digital self-service, they now want help and information from sales reps through more interactive digital and mobile channels, […]
Start Sales Conversations Straight from Your CRM
For every dollar your management invests in a CRM system, they expect you to get more than a 5X return. Your sales team can contribute to this ROI by embracing the CRM as a valuable part of their daily sales activities. Integrating business messaging with your CRM is one way to help salespeople use it as […]
Use Text Message Surveys to Get Personal with Customers
Customers want personalized, relevant experiences with brands. They say they’re willing to give up personal information to get those experiences, but often don’t follow through. Text messaging is easy, intuitive, and fast. Asking for feedback via SMS can help with your personalization efforts. Online surveys have been around for years. Many brands send emails after […]
Increase Audience Engagement with Event SMS Messages
Events are growing in importance to organizational success. Bizzabo’s Event Marketing 2018 research found that 87% of C-Suite executives believe in the power of live events and 86% of event marketers believe that technology can have a powerful impact on the success of their events. Event text messaging is an interactive, intelligent approach to the […]
Become a Textpert and Reduce Costly Missed Appointments with SMS Messages
In the healthcare industry alone, missed appointments cost providers more than $150 billion every year in the United States. Imagine the toll if you add on missed appointments for salons, car repairs, meeting with investment advisors and more. When asked, 60 percent of respondents said that getting a text reminder via SMS messages would make […]