Become a Textpert by Mastering the Basics of Single SMS Messages
All businesses struggle with getting prospects and customers to pay attention to their communications. Blasting an email to share an important announcement doesn’t have much impact, even if it does get found in their inbox. Contrast that with a 90% read rate for SMSd messages—usually within a minute or two. This article is part of […]
How Textperts Build Lists for SMS Messages
Businesses that want to develop trusted, engaged relationships with their prospects and customers are finding that SMS messages are growing in preference as a communications channel. But business texting is not the same as shooting a message to a friend on your smartphone. The first step to trust is gaining your audience’s consent to message […]
Teach Your Customers with a Text Messaging Course
People are always interested in learning. The constraint that keeps them from doing so is often a lack of time. When’s the last time you had time to study a 20-page lesson or view a few hours of video instruction to learn something new? Imagine being able to learn a concept or a skill via […]
Real-Time Marketing and Sales with SMS Messages
Consumers’ expectations continue to become more demanding. They want fast responses and less effort required when communicating with the brands they favor. If you want to market in real time, your best choice is to use SMS messages. People check their phones every 15 minutes or so, even without the ping of a notification. Smartphones […]
3 Simple Ways to Get Opt-ins to Your Text Messaging Programs Including Short Code
With the onset of GDPR, the way marketers are allowed to capture and use prospect data changes dramatically. This means we must compel our prospects to opt-in to let us communicate with them via our text messaging programs and using short code. Text messaging already gets a 6x response rate over emails. Which means that […]
7 Campaign Best Practices for SMS Messages
Conversational text messaging is a growing preference for consumers with brands they want to hear from. Like any channel or mode of communication, there is etiquette to follow. Some of it is based on regulatory requirements and other parts of it are useful for building engagement, reach, and relationships with your prospects and customers. The […]
Why Texting for Business Works
Before I get into the advantages and how and why texting works like a charm, here is a snapshot of why you should consider texting for business. Open Rates for Emails: 18% on average Open Rates for Texts: Above 98% on average An average individual checks his emails 18 times a day while he checks […]
Invite Customers to Start Conversations with SMS Messages and Keywords
Keywords are a concept that every marketer is familiar with, usually in relation to search engine optimization (SEO). But SMS messages give keywords a higher place of prominence for your audience. Instead of just sourcing information, texting a keyword allows customers to start a messaging conversation that is relevant to them in a way that […]
Use SMS Messages to Promote Personal Health Products
SMS messages make it simple for you to reach out to your clients and patients with personalized promotional offers for products, discounted services and more. Even better, your clients and patients are more likely to read text messages than any other form of promotion, by a factor of 6 or more. That means you can […]