A Beginner’s Guide to SMS Marketing
If you’re just getting started with SMS marketing, you’ll soon discover all the unique benefits messaging has to offer. While phone, email and physical mail all have their place as outreach methods, SMS messaging empowers you to connect with your audience in new ways. Messaging has the power to transform your business. Anything new takes […]
You Had Me at Hello. Examples for Building Opt-In Text Messaging Campaigns
Before you send a business text message to anyone, you must have their express written consent to do so. It doesn’t matter who it is – an existing customer, a former client, a trade-show lead, or someone on a purchased marketing list. Before that first message goes out, your customer must say it’s okay. That […]
What You Need to Know about Carrier Regulations for Delivery of SMS Messages
In our last post, we discussed text messaging compliance for country-specific legal regulations. This post expands on that and focuses on carrier regulations for SMS Messages. Text messages are not like emails, which are sent easily across the internet. You must follow the text messaging regulations for the recipient’s carrier to assure your messages are […]