8 Dos and Don’ts for SMS Marketing Success
Messaging is an effective marketing tool because consumers and businesses find it convenient, unobtrusive and fast. Adding SMS messaging to complement your existing marketing strategy is a great way to reach your customers. As in all marketing strategies, there are great ways to achieve the desired results, and there are some simple mistakes that can […]
How to Conduct Surveys and Collect Feedback with Conversational Messaging
Would you like to know what your customers think about your products or service? If so, you might want to ask them to complete a survey about their experience. If you’re using email or social media to invite them to participate, you might not be getting the results you want. We’d like to suggest trying […]
What the EU’s Tougher New Privacy Regulations Mean to You
Last week, the European Union adopted a far-reaching law designed to reduce the power of the largest tech platforms. Called the Digital Markets Act (DMA), the legislation could potentially affect messaging services, while also changing app stores, online advertising, e-commerce, and other everyday digital tools in the EU. The legislation initially will affect large companies […]
Beginners Guide to Text Messaging Compliance In the US, EU & UK
Are you confused about the regulations governing text messaging? It would be easy if one set of rules governed the states and countries you text regularly. Unfortunately, the more places you text, the more regulations you’ll have to consider. Here’s a beginner’s guide to compliance for companies using business-to-person texts in the United States, the […]
Get Insider Secrets for Improving Your CSAT Score with Text Messaging
We work with some really smart people. Our customers are creative in how they use text messaging to solve their business problems, especially when it comes to customer satisfaction. We thought you might like some insider’s secrets to improving your customer satisfaction scores (CSAT). CSAT scores are great measures of how delighted a customer is […]
How to Get Your Customers to Say ‘Yes’ to the Texts
Have you used text messages to pay for parking yet? The service has come to cities all over the U.S. and provides a convenient way to pay for street-level parking. It’s one of the many ways text messaging is being used beyond talking with friends and family in our daily lives. We’re always interested in […]
You Had Me at Hello. Examples for Building Opt-In Text Messaging Campaigns
Before you send a business text message to anyone, you must have their express written consent to do so. It doesn’t matter who it is – an existing customer, a former client, a trade-show lead, or someone on a purchased marketing list. Before that first message goes out, your customer must say it’s okay. That […]
Why Should I Care About GDPR Requirements
When the General Data Protection Regulations hit the streets in the European Union in May 2018, the reaction around the world was mixed. Some large multinational corporations took the new requirements seriously and restructured their data collection and storage processes. Others, particularly smaller companies that didn’t have much business in the EU, simply continued with […]
Tons of Great Tips for Building TCPA-Compliant Text Marketing Lists
It’s a circular problem. You can’t send text messages to prospective customers until you have “express written consent.” And you can’t reach out by text to gain express written consent. So how can you stay compliant but still attract customers, clients or patients to your text marketing campaigns? We’ve got tons of suggestions. But first, […]