How Opt-In Compliance Is Making the World a Better Place
When a customer opts out of your messaging campaigns, can you be sure you won’t send messages to them ever again? Can you prove it? Seemingly simple requests, like a request to opt out of communications, can sometimes have expensive consequences. Fines for illegal text messages can range from $500 per text to $1,500. If […]
Text Messaging Compliance: We’ve Got You Covered!
Every business knows they need text messaging. Thing is, text messaging compliance is complicated and different than other channels. It can lead to big fines and undelivered messages if not followed correctly. The Risk of Violating Text Messaging Compliance Several big companies have had to learn this the hard way. Papa John’s: A $250 million […]
How Compliant Text Messaging Works
Every business knows they need compliant text messaging. 74% of your customers demand it. Compliance in messaging is critical, and very costly if you don’t get it right. Compliant text messaging involves both regulatory and carrier compliance. Violating regulatory laws results in significant fines and lawsuits. Violating carrier requirements results in messages not delivered, higher […]
Compliant Text Messaging for Marketing, Sales and Service
We’ve been talking about the intricacies of regulatory and carrier text messaging compliance. We’ve learned with our customers that a good way to understand compliant text messaging is by applying it to real world processes. This post shares an example of the flow as a prospect moves from marketing to sales and then to service, […]
What You Need to Know about Carrier Regulations for Delivery of SMS Messages
In our last post, we discussed text messaging compliance for country-specific legal regulations. This post expands on that and focuses on carrier regulations for SMS Messages. Text messages are not like emails, which are sent easily across the internet. You must follow the text messaging regulations for the recipient’s carrier to assure your messages are […]
A Guide to Text Messaging Regulatory Compliance and TCPA
The definition of regulatory compliance for text messaging varies by country around the globe businesses must meet a diversity of regulatory requirements for the geographies they do business within, or risk heavy fines and blocked communications. Understanding regulatory requirements for text messaging isn’t a one country fits all approach. Every country has a unique set […]
An Introduction to Compliance for Text Messaging in Business
Compliance for text messaging in business is crucial, in more ways than many businesses realize. Ensuring that your business is continually adhering to often changing compliance laws can be daunting. And unlike emails and phone calls, text messaging compliance adds another layer of requirements, specifically the set of requirements set forth by carriers. Luckily, with […]
TCPA Message Guidelines for Text Marketing in USA
Text marketing is a fast and cost-efficient way of reaching your customers, especially thanks to its 95%+ read rate. That said, in the US you need to understand the TCPA messages guidelines for compliance before you take advantage of SMS messaging campaigns. Who regulates text messages in the US? The Federal Communications Commission (FCC) is […]