How to Conduct Surveys and Collect Feedback with Conversational Messaging
Would you like to know what your customers think about your products or service? If so, you might want to ask them to complete a survey about their experience. If you’re using email or social media to invite them to participate, you might not be getting the results you want. We’d like to suggest trying […]
6 Things Your Boss Expects You to Know About Text Messaging Compliance
If you’re launching a new text messaging program in your business, we’re sure you’ve done your homework. But as you explore the possibilities of reaching your customers with text messages, you should be sure you understand the laws and regulations that govern how you use text messaging. To help you master this part of text […]
Are You Looking for Great Ideas that Work? Let Our Customers Share Their Text Secrets.
On a scale of one to 10, how hard is it to reach your customers, clients, patients or prospects? Most of our customers say it’s virtually impossible to get a customer to return an email. And we hear comments like, “No one answers the phone anymore” or “They won’t answer if they see a strange […]
How Your CRM Can Make or Break Relationships
One of the benefits of texting your customers is that you’re able to approach them as a trusted friend instead of a corporate entity. You can send reminders, make appointments, ask questions or just check in with them. And your customers are likely to love the help… until your text messages start sounding like a […]
10 Ways Multichannel Messaging Can Help You
By now, we’re all pretty familiar with multichannel marketing – using a mix of media to market to your customer. That includes older technology like phone calls, billboards, direct mail, television and radio, and newer technologies like email, internet ads and social media. Within the collection of newer technologies, however, we’re seeing the rise of […]
Turn a Sale into a Relationship with Conversational Text Messaging
One of our team members gets really grumpy when she gets clobbered with bad customer service. It’s understandable; no one likes dealing with a company that can’t or won’t help its customers solve their problems. So we were surprised when she absolutely raved about an online retailer she used during the holidays last year. She […]
5 Tips for Writing Great Business Text Messages
If you’re in business, you need to be a great communicator. And if you use conversational text messaging as a primary tool, you need to be an effective writer. Otherwise, how will your customers know about new products, expanded services or special prices? You don’t have to be a professional writer to be effective, and […]
Are You Sending Advice from a Trusted Friend or Just More Junk Messages from a Bot?
One of our favorite companies (and long-term customers) sends personal, one-on-one texts every day. Because of the nature of their work (they’re lawyers), they interact with clients for several weeks or several months at a time, so building a relationship is critical. Not every client gets a text message every day, but members of the […]
You Can’t Serve Customers You Can’t Reach: Try Conversational Text Messaging
Are you frustrated because your customers or clients or patients or applicants seem to be ignoring you? You’re not alone. Many different organizations – companies, healthcare systems, financial institutions, higher ed, just to name a few – need to communicate with the people they serve. But the people they serve aren’t responding to phone calls, […]