How to Turn Your Best Customers into VIPs with Multi-Channel Customer Service
Everybody likes to think they’re special. Your existing customers, for example. They are special, and they are the bedrock of your business. Research from Small Business Trends found that 65 percent of a company’s business comes from existing customers. And, they found, long-term customers spend 67 percent more in months 31 to 36 of their […]
Use SMS Messages to Grow Loyalty Program Engagement
The overwhelming majority (88%) of consumers belong to five or less loyalty programs. But 65% of them say they engage with less than half the loyalty programs to which they belong. While executives attribute this lack of use to competing loyalty programs, continued use of physical cards, and a lack of understanding the best contact […]