Mastering Hooks & CTAs in SMS Marketing Messages
Every great story has a powerful beginning and an equally compelling ending, and the technique isn’t just for novels anymore. Great beginnings and endings can help you increase readership and response rates in your marketing materials. In fact, cleverly crafted hooks that start a story and the calls to action at the end are essential […]
Designing Effective CTAs Using Conversational Messaging
Text messages are short, simple, and attention-grabbing. In fact, they have a 98% open rate. That’s why they’re the perfect tool for conversational messaging, one of the most popular business text messaging strategies. Conversational messaging focuses on encouraging leads and inactive customers to initiate conversations with your brand. Once leads and customers reply to conversational […]
Turn a Sale into a Relationship with Conversational Text Messaging
One of our team members gets really grumpy when she gets clobbered with bad customer service. It’s understandable; no one likes dealing with a company that can’t or won’t help its customers solve their problems. So we were surprised when she absolutely raved about an online retailer she used during the holidays last year. She […]
5 Tips for Writing Great Business Text Messages
If you’re in business, you need to be a great communicator. And if you use conversational text messaging as a primary tool, you need to be an effective writer. Otherwise, how will your customers know about new products, expanded services or special prices? You don’t have to be a professional writer to be effective, and […]
Are You Sending Advice from a Trusted Friend or Just More Junk Messages from a Bot?
One of our favorite companies (and long-term customers) sends personal, one-on-one texts every day. Because of the nature of their work (they’re lawyers), they interact with clients for several weeks or several months at a time, so building a relationship is critical. Not every client gets a text message every day, but members of the […]
You Can’t Serve Customers You Can’t Reach: Try Conversational Text Messaging
Are you frustrated because your customers or clients or patients or applicants seem to be ignoring you? You’re not alone. Many different organizations – companies, healthcare systems, financial institutions, higher ed, just to name a few – need to communicate with the people they serve. But the people they serve aren’t responding to phone calls, […]
How Adding Text Messaging to Your Marketing Campaigns Can Give You Better Hair
It’s simple. If you add effective text messaging to your marketing campaigns, you’ll see better results and stop pulling out your hair. More hair equals better hair. The trick is adding text messaging effectively. For that, you might need to know what we know. Here are eight of our favorite tips for building effective text […]
Provide Personal and Relevant SMS Messages with Converse
In last week’s blog post we covered the importance of making sure your text-messaging strategy includes industry-specific content. This week we are highlighting how personalized and relevant SMS messages provide even better experiences for your audience, increase engagement and lead to more successful messaging programs in general. These days, personalization is much more than just […]
Real-Time Marketing and Sales with SMS Messages
Consumers’ expectations continue to become more demanding. They want fast responses and less effort required when communicating with the brands they favor. If you want to market in real time, your best choice is to use SMS messages. People check their phones every 15 minutes or so, even without the ping of a notification. Smartphones […]