3 Ways SMS Marketing Helps the Tech Industry
If you’re in the tech industry, you know that fast-paced innovation is the name of the game. Your products and brand need to stay on the cutting edge, and you constantly need to make your customers aware of new developments so they’ll be excited to buy. If you haven’t already implemented SMS marketing into your […]
How Messaging Has Made the Payment Process Effortless
Would you like to make it easier for customers to do business with your company, improve your accounts receivable turnover ratios and improve your bottom line while meeting compliance standards? You can generate those results by including payments in your conversational messaging campaigns. Consider the proven results of messaging campaigns: MarketingProfs reported SMS marketing has […]
Mastering Hooks & CTAs in SMS Marketing Messages
Every great story has a powerful beginning and an equally compelling ending, and the technique isn’t just for novels anymore. Great beginnings and endings can help you increase readership and response rates in your marketing materials. In fact, cleverly crafted hooks that start a story and the calls to action at the end are essential […]
SMS Messages Specifically for Your Industry
Regardless of industry, one of the highest priorities for businesses is connecting to and communicating with their audiences. Whether that’s reaching out to segments for marketing, interacting 1-on-1 with sales prospects, or responding to customer requests, the challenge remains the same: to get the right message to the right people, at the right time. SMS […]
Firms Reduce Compliance Risk with SMS Financial Messaging
While email still has the lion’s share of a financial firm’s business communications, social media and text messaging are growing in importance to both advisors and investors in how they conduct business. This shouldn’t be surprising given that 30% of financial advisors are Millennials, while another 44% belong to Generation X. It’s not just your […]
Use Text Message Surveys to Get Personal with Customers
Customers want personalized, relevant experiences with brands. They say they’re willing to give up personal information to get those experiences, but often don’t follow through. Text messaging is easy, intuitive, and fast. Asking for feedback via SMS can help with your personalization efforts. Online surveys have been around for years. Many brands send emails after […]
Deliver Fast Customer Service with SMS Messages
The timeframe expectations for customer response are shrinking. If your customer must wait endlessly to be heard on calls and then has to repeatedly explain the issue to different service agents every time he or she calls, they lose confidence in you. That’s when they look for an alternative. SMS messages offer the fastest time-to-response […]