5 Ways Messaging Can Give Your Multichannel Marketing Mix a Boost
Would you be surprised if I told you the “Rule of 7” no longer applied to marketing? The Rule of 7 was devised in the 1930s to quantify how many times a person needed to see a movie poster before they bought a ticket for the movie. During the ensuing decades, the rule held true […]
How SMS Messages Orchestrate the Omnichannel Experience
The pace of change in technology, channels available, and consumer preferences are pushing marketers to become more adept at connecting the dots to create fluid customer experiences. SMS messages are core to a mobile first strategy. But the true value is in how it ties together omnichannel experiences and helps brands move from monologue to […]
Give Lead Nurturing Programs a Boost with SMS Messages
Can a relationship last if it’s only one way? Relationships deepen when both sides get to know each other better. It takes an ongoing conversation to create the levels of engagement needed to convert prospects into customers. Especially, in the case of your lead nurturing programs. If a lead is not opening an email, it’s […]
Strengthen Lead Nurturing with Text Messaging
Can a relationship last if it’s one way? Relationships deepen when both sides get to know each other better. It takes connected conversations to create the level of engagement needed to convert prospects into customers and keep them coming back for more. One channel limits your possibilities where an a multi-channel approach to lead nurturing […]
Give Customers What They Want with SMS Messages
Technology keeps advancing, making it easier for consumers to browse, research, buy, and communicate with companies wherever and whenever they want. Marketers need to evolve to continue to meet customer expectations with SMS messages. Salesforce’s State of the Connected Customer report finds that two in three customers want companies to interact and respond to them […]
SMS Messages Increase Marketing Efficiency
For years, marketers have ranked email as their top performing marketing channel. As text messaging platforms evolve and consumers’ preferences continue to skew toward speed and immediacy, SMS messages will give email a run for its money. Take a look at the time it takes for businesses to plan, create, test, and send emails, then […]
3 Simple Ways to Get Opt-ins to Your Text Messaging Programs Including Short Code
With the onset of GDPR, the way marketers are allowed to capture and use prospect data changes dramatically. This means we must compel our prospects to opt-in to let us communicate with them via our text messaging programs and using short code. Text messaging already gets a 6x response rate over emails. Which means that […]
Why Texting for Business Works
Before I get into the advantages and how and why texting works like a charm, here is a snapshot of why you should consider texting for business. Open Rates for Emails: 18% on average Open Rates for Texts: Above 98% on average An average individual checks his emails 18 times a day while he checks […]
Interactive Content vs. Purposeful Conversations with SMS Messages
Interactive content has been touted as the future of storytelling for marketing. But consider putting the human in interactive content, transforming the experience to purposeful conversation with SMS messages. SnapApp defines interactive content as “Content that requires the participants’ active engagement — more than simply reading or watching. In return for that engagement, participants receive […]