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Top 5 Questions Insurance Agents Ask About SMS Messaging – And the Answers

Top 5 Questions Insurance Agents Ask About SMS Messaging

Text messaging isn’t new to insurance agents, but it’s understandable that some agents are hesitant to make messaging part of their client outreach – even when they hear about the great results other agents are seeing. We get it. You have nagging questions about how you can add messaging in your day-to-day routine. Don’t worry; […]

How SMS Messages Orchestrate the Omnichannel Experience

SMS messages

The pace of change in technology, channels available, and consumer preferences are pushing marketers to become more adept at connecting the dots to create fluid customer experiences. SMS messages are core to a mobile first strategy. But the true value is in how it ties together omnichannel experiences and helps brands move from monologue to […]

6 Reasons Consumers Opt-out from your SMS Messages

SMS messages

SMS messages have been around for two decades but it’s only now just hitting its stride when it comes to business. According to Frost & Sullivan, millennials prefer automated text messaging over an IVR, including speech-based solutions. And 79% of companies believe customers want SMS/text support (according to ICMI). Companies are using SMS marketing campaigns […]

8 Key Elements for Successful SMS Messages & Campaigns

SMS messages

As a business owner, you’re always looking for unique ways to market your product and company. From your website to email, social media, and your blog, you’ve tried to keep up as channels expand but it’s getting even more difficult to effectively connect with your customers. It’s time to consider how marketing with SMS messages can […]

Give Lead Nurturing Programs a Boost with SMS Messages

SMS messages

Can a relationship last if it’s only one way? Relationships deepen when both sides get to know each other better. It takes an ongoing conversation to create the levels of engagement needed to convert prospects into customers. Especially, in the case of your lead nurturing programs. If a lead is not opening an email, it’s […]

Strengthen Lead Nurturing with Text Messaging

Lead nurturing with text messaging

Can a relationship last if it’s one way? Relationships deepen when both sides get to know each other better. It takes connected conversations to create the level of engagement needed to convert prospects into customers and keep them coming back for more. One channel limits your possibilities where an a multi-channel approach to lead nurturing […]

Give Customers What They Want with SMS Messages

SMS messages

Technology keeps advancing, making it easier for consumers to browse, research, buy, and communicate with companies wherever and whenever they want. Marketers need to evolve to continue to meet customer expectations with SMS messages. Salesforce’s State of the Connected Customer report finds that two in three customers want companies to interact and respond to them […]

Use Text Message Surveys to Get Personal with Customers

SMS messages

Customers want personalized, relevant experiences with brands. They say they’re willing to give up personal information to get those experiences, but often don’t follow through. Text messaging is easy, intuitive, and fast. Asking for feedback via SMS can help with your personalization efforts. Online surveys have been around for years. Many brands send emails after […]