SMS Messages Increase Marketing Efficiency
For years, marketers have ranked email as their top performing marketing channel. As text messaging platforms evolve and consumers’ preferences continue to skew toward speed and immediacy, SMS messages will give email a run for its money. Take a look at the time it takes for businesses to plan, create, test, and send emails, then […]
SMS Messages Strategy : Less Frequency, More Quality
SMS messages are the preferred communication channel for most people with a smartphone—which is pretty much most of us. It’s quick, non-intrusive, and at its best, no nonsense. With an SMS messages strategy, you can take advantage of text messaging attributes by focusing more on quality and less on frequency. Let’s face it; no one […]
Real-Time Marketing and Sales with SMS Messages
Consumers’ expectations continue to become more demanding. They want fast responses and less effort required when communicating with the brands they favor. If you want to market in real time, your best choice is to use SMS messages. People check their phones every 15 minutes or so, even without the ping of a notification. Smartphones […]
7 Campaign Best Practices for SMS Messages
Conversational text messaging is a growing preference for consumers with brands they want to hear from. Like any channel or mode of communication, there is etiquette to follow. Some of it is based on regulatory requirements and other parts of it are useful for building engagement, reach, and relationships with your prospects and customers. The […]
Myth: SMS Messages Don’t Work for Business Communications
Even though SMS Messages for business has been in play for years, it’s surrounded by myths and misconceptions. Some of the objections we hear include: Smartphones are personal devices. No one wants brands to text them. This simply isn’t true. Companies using messaging find that a solid majority of their prospects and customers want to […]
The A to Z of Conversational Text Messaging and SMS Messages
Conversational text messaging brings a lot of value. Whether you’re focused on marketing, sales, or service initiatives, messaging has proven to deliver higher engagement and conversions than other communication channels. Even better, consumers across all generations prefer it to other forms of communication. We hope that providing you with the A to Z on conversational text messaging will inspire you to explore the opportunity to put messages in the palm of your customer’s hands. And we mean that quite literally.
3 Questions to Answer Before Starting Your Campaign for SMS Messages
SMS messages and texting is growing in preference as a communication channel between businesses, business professionals and consumers. However, conversational messaging for marketing is not the same as whipping out your smartphone to fire off a text to friends or family. An advanced messaging platform is a business tool that requires a strategy for your […]
Advanced Messaging Platforms and Marketing Automation Platforms: More Alike than You Think
Prospects and customers are more elusive than ever. As the volume of communications goes up, they’re adopting more tools to block out brands competing for their attention. DVRs make it easy to skip TV ads, Caller IDs enable us to skip calls from unknown numbers, Ad Blockers help us avoid online ads, email inboxes have […]
Recruiting via Texting Attracts More Millennial Candidates
Millennials are now the largest generation in the United States, according to Pew Research Center. However, recruiting them is challenging because they are motivated by factors different from those valued by previous generations. Additionally, recruiters have their work cut out for them because competition for this talent is fierce. As always, quality talent remains in […]