5 Marketing Trends that Can Transform the Information Technology Industry in 2023
Changes in computing power, bandwidth, analytical sophistication, machine learning, and AI are making new products and services in the IT industry cheaper and easier to test and launch. To keep your products front and center, you need a fast-paced and diverse marketing plan in 2023. Getting your tech innovations into the world rests on capturing […]
3 Ways Text Messages Help Law Firms Generate New Business
Why should text messaging matter to a law firm? The answer is simple: Adding conversational messaging can help turn prospective inquiries into new clients by establishing connections quickly and efficiently. Texting is already part of our daily lives, and it has changed the way in which we communicate, especially during the last 10 years. Recent […]
5 Ways to Energize Your Multichannel Marketing Campaigns with Messaging
If you’re a savvy marketer, you probably combine traditional marketing methods like email, direct mail and print advertising with newer strategies including content marketing, social media marketing, video marketing, influencer marketing and others. And by combining your outreach in a multichannel strategy, you touch more consumers than you would with a single-channel approach. Each communication […]
5 Ways Messaging Can Give Your Multichannel Marketing Mix a Boost
Would you be surprised if I told you the “Rule of 7” no longer applied to marketing? The Rule of 7 was devised in the 1930s to quantify how many times a person needed to see a movie poster before they bought a ticket for the movie. During the ensuing decades, the rule held true […]
How to Conduct Surveys and Collect Feedback with Conversational Messaging
Would you like to know what your customers think about your products or service? If so, you might want to ask them to complete a survey about their experience. If you’re using email or social media to invite them to participate, you might not be getting the results you want. We’d like to suggest trying […]
6 Things Your Boss Expects You to Know About Text Messaging Compliance
If you’re launching a new text messaging program in your business, we’re sure you’ve done your homework. But as you explore the possibilities of reaching your customers with text messages, you should be sure you understand the laws and regulations that govern how you use text messaging. To help you master this part of text […]
Are You Looking for Great Ideas that Work? Let Our Customers Share Their Text Secrets.
On a scale of one to 10, how hard is it to reach your customers, clients, patients or prospects? Most of our customers say it’s virtually impossible to get a customer to return an email. And we hear comments like, “No one answers the phone anymore” or “They won’t answer if they see a strange […]
10 Ways Multichannel Messaging Can Help You
By now, we’re all pretty familiar with multichannel marketing – using a mix of media to market to your customer. That includes older technology like phone calls, billboards, direct mail, television and radio, and newer technologies like email, internet ads and social media. Within the collection of newer technologies, however, we’re seeing the rise of […]
How to Counteract the ‘Big Quit’ and Hire Top Talent with Conversational Text Messaging
Finding a great job has never been easy. But hiring talented people who fit well in a company hasn’t been easy either. The hiring process has been described as a slow tango between the job seeker and the company with the job – each side wanting to present their best dance steps without revealing their […]