What You Really Need to Know About Your SMS Delivery
Last November, dozens of people received text messages that were originally sent to them in February, but weren’t delivered when originally sent. The senders never knew that the messages weren’t received, and the recipients who got the texts months later were confused. One even received a text from a friend who was now deceased, obviously […]
4 Ways to Assure Your SMS Message is Delivered
So you just hit ‘send’ and now your SMS message is on its way to your prospective buyer, right? Well, not always. Just like email, messages are subject to SPAM filters. Whether your SMS message is actually delivered is additionally subject to a variety of restrictions and rules that vary from carrier to carrier and […]
Why Your SMS Delivery Report Isn’t Enough
By now, it’s well-known that text messaging is a powerful way to connect with customers. But there is still confusion on exactly how business text messaging works. We hear a lot of questions about how to use an SMS delivery report. The first thing we have to explain is that the delivery report may not […]
6 SMS Messaging Tips for Your 2020 Mobile Marketing Strategy
Did you know that 54% of consumers want marketing SMS messages but only 11% of businesses send them? Companies failing to use SMS messaging are seriously missing out on giving the personal touch that sets them apart. If you’re not already using text messaging, add it to your marketing strategy for 2020. Already using it? […]
How SMS Messages Add a Personal Touch to Your Loyalty Program
The average consumer belongs to 13 loyalty programs, but is only active in about 7. SMS messages can help ensure that your loyalty program is one that your customers love, instead of one they sign up for and never return to. Text messaging gives companies the power to increase engagement in loyalty programs. Loyalty programs […]
5 Questions to Ask Before Choosing a Salesforce SMS Solution
Choosing the right SMS solution for Salesforce can directly impact how your teams operate across the customer journey. From capturing leads to sending service updates, the messaging solution should fit into your CRM workflows, compliance needs, and customer context. While speaking with business leaders across industries, we often hear a few recurring questions: What counts […]
A Better Personal Touch with Full Context SMS Messaging
You want to offer customers a great experience with a personal touch. SMS messaging gives you just that opportunity. You can be responsive, knowledgeable, and truly show you care about their individual needs. When you have the right SMS messaging solution. We all know that every customer journey is unique. You can’t assume everyone sees […]
What is Omnichannel Messaging?
We’re often asked what is Omnichannel as it relates to messaging? And how can you use Omnichannel to improve business responsiveness and marketing, sales and service results? First, let’s talk about what is Omnichannel vs multichannel. These two similar terms have different meanings. Multichannel refers to a business reaching out to their audience on several […]
The Alphabet Soup of SMS vs MMS
If you’re like most of our customers, you’re wondering what’s up with the alphabet soup of SMS vs MMS. Can’t tech people find an easier way to explain things? That’s just what we wanted to do in this article. Answer that simple question, without all the acronyms. What is SMS? SMS is an acronym that […]