Even The Birds Are Sending SMS Messages
Are SMS messages going to the birds? Looks like it! Seriously though, this article shows you how powerful SMS messages can be. One highly adventurous eagle, named Min, was outfitted with a tracker that sends SMS messages back to home base, according to Min’s geo location. What a cool way to use messaging! The challenge? […]
What is SMS in Business?
People ask us so often what is SMS in business? Everyone is familiar with texting with friends and family but what does it look like when a business starts texting customers? This question usually comes in two parts: What is SMS from a technical standpoint and how do I use it in my business? What […]
The Power of Context to Create Compelling Sales Conversations with SMS Messages
Today, customers expect personal conversations, especially in sales. That’s one reason SMS messages have become so popular. It’s a natural form of communication that feels more personal than email. Sales still needs to know all of the background information and history when talking with prospects. No one wants to repeat themselves or waste time getting […]
Text Messaging Compliance: We’ve Got You Covered!
Every business knows they need text messaging. Thing is, text messaging compliance is complicated and different than other channels. It can lead to big fines and undelivered messages if not followed correctly. The Risk of Violating Text Messaging Compliance Several big companies have had to learn this the hard way. Papa John’s: A $250 million […]
3 Misconceptions About SMS Messages
Your customers expect real-time responsiveness via SMS messages. That’s why business text is now the preferred channel by 74% of consumers. 80% of companies are already using business text messaging to connect with their audience. What are you waiting for? Chances are you’re like many businesses, believing urban legends about messaging. Here’s the thing. These […]
The Problems with Process Builders
West all know that Salesforce Process Builder is the foundation of automating workflows, including automated SMS text messaging. We also know the problems with Process Builders; they’re sophistication means they’re more likely to fail when you least expect it, or want it. Yes, Salesforce triggers emails to an admin when a process or flow builder […]
How Compliant Text Messaging Works
Every business knows they need compliant text messaging. 74% of your customers demand it. Compliance in messaging is critical, and very costly if you don’t get it right. Compliant text messaging involves both regulatory and carrier compliance. Violating regulatory laws results in significant fines and lawsuits. Violating carrier requirements results in messages not delivered, higher […]
Compliant Text Messaging for Marketing, Sales and Service
We’ve been talking about the intricacies of regulatory and carrier text messaging compliance. We’ve learned with our customers that a good way to understand compliant text messaging is by applying it to real world processes. This post shares an example of the flow as a prospect moves from marketing to sales and then to service, […]
What You Need to Know about Carrier Regulations for Delivery of SMS Messages
In our last post, we discussed text messaging compliance for country-specific legal regulations. This post expands on that and focuses on carrier regulations for SMS Messages. Text messages are not like emails, which are sent easily across the internet. You must follow the text messaging regulations for the recipient’s carrier to assure your messages are […]