10 Examples of Automated Text Messaging Campaigns That Work
Marketing automation is now essential for businesses that want to move fast, stay consistent, and engage customers at scale. While email and CRM workflows are widely automated, SMS is quickly becoming the next logical step. Why? Because consumers today are not just open to texts, they’re expecting them. 79% of consumers have opted in to […]
Which Is Better for You – SMS or MMS Messages?
You’re excited to start using text messaging in your business communications. You’ve connected your messaging service to your CRM. You’ve developed a distribution list or two. And your customers, clients, patients or applicants have opted into your text messaging program. Now, it’s time to decide what type of messages you’d like to send. You have […]
How Adding Text Messaging to Your Marketing Campaigns Can Give You Better Hair
It’s simple. If you add effective text messaging to your marketing campaigns, you’ll see better results and stop pulling out your hair. More hair equals better hair. The trick is adding text messaging effectively. For that, you might need to know what we know. Here are eight of our favorite tips for building effective text […]
How to Use SMS Messages with Email to Attract More Leads
When you use SMS messages with email, you will attract more leads. You’ll also engage more of your pipeline to actually read and digest your content, moving them more quickly through your pipeline and into sales. As we described in our last post, When to Use Text Messaging vs. Email in Marketing, there are many […]
6 Reasons Consumers Opt-out from your SMS Messages
SMS messages have been around for two decades but it’s only now just hitting its stride when it comes to business. According to Frost & Sullivan, millennials prefer automated text messaging over an IVR, including speech-based solutions. And 79% of companies believe customers want SMS/text support (according to ICMI). Companies are using SMS marketing campaigns […]
8 Key Elements for Successful SMS Messages & Campaigns
As a business owner, you’re always looking for unique ways to market your product and company. From your website to email, social media, and your blog, you’ve tried to keep up as channels expand but it’s getting even more difficult to effectively connect with your customers. It’s time to consider how marketing with SMS messages can […]
Strengthen Lead Nurturing with Text Messaging
Can a relationship last if it’s one way? Relationships deepen when both sides get to know each other better. It takes connected conversations to create the level of engagement needed to convert prospects into customers and keep them coming back for more. One channel limits your possibilities where an a multi-channel approach to lead nurturing […]
Give Customers What They Want with SMS Messages
Technology keeps advancing, making it easier for consumers to browse, research, buy, and communicate with companies wherever and whenever they want. Marketers need to evolve to continue to meet customer expectations with SMS messages. Salesforce’s State of the Connected Customer report finds that two in three customers want companies to interact and respond to them […]
Become a Textpert by Mastering the Basics of Single SMS Messages
All businesses struggle with getting prospects and customers to pay attention to their communications. Blasting an email to share an important announcement doesn’t have much impact, even if it does get found in their inbox. Contrast that with a 90% read rate for SMSd messages—usually within a minute or two. This article is part of […]