8 Proven Ways to Improve SMS Delivery
Most businesses think that once a text is marked “sent,” it’s as good as delivered. But that’s not how SMS delivery works. Carriers can block, delay, or silently filter messages based on their content, sender ID, or even timing. This means that what you see as a successful send may never reach your customer’s phone. […]
Which Is Better for You – SMS or MMS Messages?
You’re excited to start using text messaging in your business communications. You’ve connected your messaging service to your CRM. You’ve developed a distribution list or two. And your customers, clients, patients or applicants have opted into your text messaging program. Now, it’s time to decide what type of messages you’d like to send. You have […]
Decoding the Myths About Short-Code & Long-Code Text Messaging
If you’re thinking about using text messaging to boost communications with your key audiences, congratulations! You’ll be delighted with the response you’ll get. But before you plan your first campaign, you need to choose the inbound number your customers will use to talk to you. Will you choose a short code or a long code? […]
What You Really Need to Know About Your SMS Delivery
Last November, dozens of people received text messages that were originally sent to them in February, but weren’t delivered when originally sent. The senders never knew that the messages weren’t received, and the recipients who got the texts months later were confused. One even received a text from a friend who was now deceased, obviously […]