Decoding the Myths About Short-Code & Long-Code Text Messaging
If you’re thinking about using text messaging to boost communications with your key audiences, congratulations! You’ll be delighted with the response you’ll get. But before you plan your first campaign, you need to choose the inbound number your customers will use to talk to you. Will you choose a short code or a long code? […]
What You Really Need to Know About Your SMS Delivery
Last November, dozens of people received text messages that were originally sent to them in February, but weren’t delivered when originally sent. The senders never knew that the messages weren’t received, and the recipients who got the texts months later were confused. One even received a text from a friend who was now deceased, obviously […]
Why Your SMS Delivery Report Isn’t Enough
By now, it’s well-known that text messaging is a powerful way to connect with customers. But there is still confusion on exactly how business text messaging works. We hear a lot of questions about how to use an SMS delivery report. The first thing we have to explain is that the delivery report may not […]