Unraveling 12 Essential SMS Marketing Myths for Ultimate Success in 2023!
In an era of rapid digital communication, SMS marketing stands tall. But myths abound! Join us as we unravel the truth behind 12 common misconceptions and unveil the transformative power of business texting with SMS-Magic.
5 Ways Messaging Can Give Your Multichannel Marketing Mix a Boost
Would you be surprised if I told you the “Rule of 7” no longer applied to marketing? The Rule of 7 was devised in the 1930s to quantify how many times a person needed to see a movie poster before they bought a ticket for the movie. During the ensuing decades, the rule held true […]
How Kwartler Manus Converts More Prospects into New Clients with Conversational Messaging
Joshua Kwartler identified his law firm’s communications problem in one sentence, “People don’t answer their phones.” As chief operating officer for Kwartler Manus, a personal injury law firm based in Philadelphia, Kwartler’s job is to help the firm’s staff convert prospects into clients. Often, he said, when people are seeking representation because of an injury, […]
How to Conduct Surveys and Collect Feedback with Conversational Messaging
Would you like to know what your customers think about your products or service? If so, you might want to ask them to complete a survey about their experience. If you’re using email or social media to invite them to participate, you might not be getting the results you want. We’d like to suggest trying […]
6 Things Your Boss Expects You to Know About Text Messaging Compliance
If you’re launching a new text messaging program in your business, we’re sure you’ve done your homework. But as you explore the possibilities of reaching your customers with text messages, you should be sure you understand the laws and regulations that govern how you use text messaging. To help you master this part of text […]
How Your CRM Can Make or Break Relationships
One of the benefits of texting your customers is that you’re able to approach them as a trusted friend instead of a corporate entity. You can send reminders, make appointments, ask questions or just check in with them. And your customers are likely to love the help… until your text messages start sounding like a […]
10 Ways Multichannel Messaging Can Help You
By now, we’re all pretty familiar with multichannel marketing – using a mix of media to market to your customer. That includes older technology like phone calls, billboards, direct mail, television and radio, and newer technologies like email, internet ads and social media. Within the collection of newer technologies, however, we’re seeing the rise of […]