SMS Compliance – Who Sets the Rules and Why It Matters?
If your business sends text messages in the US, you need to follow certain specific regulations. These rules exist to protect people from unwanted messages and give them control over how businesses reach them. In the US, SMS messaging is regulated by: The FCC (Federal Communications Commission) oversees all forms of electronic communication, including text […]
How to Send SMS from Salesforce with SMS Magic
SMS continues to outperform most communication channels. With near-instant delivery, 98% open rates, and strong response behavior, it gives businesses a faster way to connect with leads and customers, especially when timing makes the difference. But using SMS effectively isn’t just about sending messages. Teams often face challenges like tracking responses, managing opt-ins, maintaining message […]
5 Marketing Trends that Can Transform the Information Technology Industry in 2023
Changes in computing power, bandwidth, analytical sophistication, machine learning, and AI are making new products and services in the IT industry cheaper and easier to test and launch. To keep your products front and center, you need a fast-paced and diverse marketing plan in 2023. Getting your tech innovations into the world rests on capturing […]
How Opt-In Compliance Is Making the World a Better Place
When a customer opts out of your messaging campaigns, can you be sure you won’t send messages to them ever again? Can you prove it? Seemingly simple requests, like a request to opt out of communications, can sometimes have expensive consequences. Fines for illegal text messages can range from $500 per text to $1,500. If […]
How Using SMS Messages in Salesforce Drives Revenue
We all know that fast response times and personalized conversations are winning factors in closing deals. Using SMS messages in Salesforce helps you optimize your communication to win over customers and ultimately drive revenue. Research shows that 80% of sales require 5 follow-ups and 44% of reps give up after the first follow-up. On top […]
How an Automated Message Solution will Create Better Customer Experiences
When most customer experiences and satisfaction are declining, an automated message solution can dramatically improve how you interact with your customers. Research shows 59% of customers say that they have higher expectations for customer support than they had a year ago. And did you know that $75 billion is lost by businesses annually due to […]
How to Sell With SMS Messaging
We all trust that our sales reps know how to sell Right? But are they up-to-date on what matters most to your buyers? Or are they like many of us, relying on the way we’ve always done it, because it’s worked for us before? The reality is that too many reps only focus on selling […]
3 Ways To Quickly Get Personal with SMS Messaging
Personal conversations are the holy grail for any sales team. That’s just one reason sales is turning to SMS messaging for interactive conversations. It’s the channel people prefer. Especially in today’s world when people expect vendors to treat them as unique individuals, not the mass profiles we’ve come to think of as “personal.” Consumers are […]
4 Ways to Assure Your SMS Message is Delivered
So you just hit ‘send’ and now your SMS message is on its way to your prospective buyer, right? Well, not always. Just like email, messages are subject to SPAM filters. Whether your SMS message is actually delivered is additionally subject to a variety of restrictions and rules that vary from carrier to carrier and […]