How SMS Messages Add a Personal Touch to Your Loyalty Program
The average consumer belongs to 13 loyalty programs, but is only active in about 7. SMS messages can help ensure that your loyalty program is one that your customers love, instead of one they sign up for and never return to. Text messaging gives companies the power to increase engagement in loyalty programs. Loyalty programs […]
The Alphabet Soup of SMS vs MMS
If you’re like most of our customers, you’re wondering what’s up with the alphabet soup of SMS vs MMS. Can’t tech people find an easier way to explain things? That’s just what we wanted to do in this article. Answer that simple question, without all the acronyms. What is SMS? SMS is an acronym that […]
Even The Birds Are Sending SMS Messages
Are SMS messages going to the birds? Looks like it! Seriously though, this article shows you how powerful SMS messages can be. One highly adventurous eagle, named Min, was outfitted with a tracker that sends SMS messages back to home base, according to Min’s geo location. What a cool way to use messaging! The challenge? […]
The Power of Context to Create Compelling Sales Conversations with SMS Messages
Today, customers expect personal conversations, especially in sales. That’s one reason SMS messages have become so popular. It’s a natural form of communication that feels more personal than email. Sales still needs to know all of the background information and history when talking with prospects. No one wants to repeat themselves or waste time getting […]
What You Need to Know about Carrier Regulations for Delivery of SMS Messages
In our last post, we discussed text messaging compliance for country-specific legal regulations. This post expands on that and focuses on carrier regulations for SMS Messages. Text messages are not like emails, which are sent easily across the internet. You must follow the text messaging regulations for the recipient’s carrier to assure your messages are […]
Campaigns and Automations So Simple that Anyone can Automate SMS Messages
By now, most companies understand the value of adding SMS messages as a communication channel. With such great open, read, and response rates, it’s really a no-brainer that messaging is the new channel. Marketing, Sales and Service teams in all industries and company sizes are leveraging text messaging to better connect with their audiences and […]
8 Key Elements for Successful SMS Messages & Campaigns
As a business owner, you’re always looking for unique ways to market your product and company. From your website to email, social media, and your blog, you’ve tried to keep up as channels expand but it’s getting even more difficult to effectively connect with your customers. It’s time to consider how marketing with SMS messages can […]
Give Lead Nurturing Programs a Boost with SMS Messages
Can a relationship last if it’s only one way? Relationships deepen when both sides get to know each other better. It takes an ongoing conversation to create the levels of engagement needed to convert prospects into customers. Especially, in the case of your lead nurturing programs. If a lead is not opening an email, it’s […]
Smart Sellers Use SMS Messages to Increase Conversions
Consumers are putting the pressure on sellers for real-time responsiveness via SMS messages. Your customers are demanding fast, frictionless buying experiences. They expect the brands they interact with to deliver. Just as they expect service to include digital self-service, they now want help and information from sales reps through more interactive digital and mobile channels, […]