Unraveling 12 Essential SMS Marketing Myths for Ultimate Success in 2023!
In an era of rapid digital communication, SMS marketing stands tall. But myths abound! Join us as we unravel the truth behind 12 common misconceptions and unveil the transformative power of business texting with SMS-Magic.
Why SMS Marketing Automation Should be a Priority for Wealth Management Firms
It’s no secret that engagement with your wealth-management customers has moved from primarily in-person communications to the digital space, and SMS marketing automations can make that shift easier for you. Financial Advisor has reported that the need for a digital marketing presence in the financial industry has grown over the years, becoming even more imperative […]
5 Ways Messaging Can Give Your Multichannel Marketing Mix a Boost
Would you be surprised if I told you the “Rule of 7” no longer applied to marketing? The Rule of 7 was devised in the 1930s to quantify how many times a person needed to see a movie poster before they bought a ticket for the movie. During the ensuing decades, the rule held true […]
How to Counteract the ‘Big Quit’ and Hire Top Talent with Conversational Text Messaging
Finding a great job has never been easy. But hiring talented people who fit well in a company hasn’t been easy either. The hiring process has been described as a slow tango between the job seeker and the company with the job – each side wanting to present their best dance steps without revealing their […]
Get a crystal ball for your sales team to predict the future – we have it!
How do you handle your personal and business banking? Do you pay your mortgage at the bank in person? Do you transfer funds online from your desktop or use a mobile app? Do you pay your monthly bills using a bill-pay service? Or is it a combination of all of them? If you’re like most […]
Grow Your Pipeline and Funnel Leads With Text Message Marketing
Text messaging is so much more than just quick messages. Text message marketing is a key way to grow your pipeline and move more leads to sales. When you blend text messaging with other marketing channels, such as email, you get more value from all your marketing programs. That’s why we make it easy to […]
Provide Personal and Relevant SMS Messages with Converse
In last week’s blog post we covered the importance of making sure your text-messaging strategy includes industry-specific content. This week we are highlighting how personalized and relevant SMS messages provide even better experiences for your audience, increase engagement and lead to more successful messaging programs in general. These days, personalization is much more than just […]
6 Reasons Consumers Opt-out from your SMS Messages
SMS messages have been around for two decades but it’s only now just hitting its stride when it comes to business. According to Frost & Sullivan, millennials prefer automated text messaging over an IVR, including speech-based solutions. And 79% of companies believe customers want SMS/text support (according to ICMI). Companies are using SMS marketing campaigns […]