5 Marketing Trends that Can Transform the Information Technology Industry in 2023
Changes in computing power, bandwidth, analytical sophistication, machine learning, and AI are making new products and services in the IT industry cheaper and easier to test and launch. To keep your products front and center, you need a fast-paced and diverse marketing plan in 2023. Getting your tech innovations into the world rests on capturing […]
Why SMS Marketing Automation Should be a Priority for Wealth Management Firms
It’s no secret that engagement with your wealth-management customers has moved from primarily in-person communications to the digital space, and SMS marketing automations can make that shift easier for you. Financial Advisor has reported that the need for a digital marketing presence in the financial industry has grown over the years, becoming even more imperative […]
How to Track Your Messaging Success with Analytics
When you launched your last messaging campaign, did you make sure all the messages were delivered? And then, did you check to see how many responses you received from those messages? If you did, congratulations! You’ve begun a process that will help you understand how your messages are influencing your audience and will allow you […]
How Kwartler Manus Converts More Prospects into New Clients with Conversational Messaging
Joshua Kwartler identified his law firm’s communications problem in one sentence, “People don’t answer their phones.” As chief operating officer for Kwartler Manus, a personal injury law firm based in Philadelphia, Kwartler’s job is to help the firm’s staff convert prospects into clients. Often, he said, when people are seeking representation because of an injury, […]
Tons of Great Tips for Building TCPA-Compliant Text Marketing Lists
It’s a circular problem. You can’t send text messages to prospective customers until you have “express written consent.” And you can’t reach out by text to gain express written consent. So how can you stay compliant but still attract customers, clients or patients to your text marketing campaigns? We’ve got tons of suggestions. But first, […]