SMS Compliance – Who Sets the Rules and Why It Matters?
If your business sends text messages in the US, you need to follow certain specific regulations. These rules exist to protect people from unwanted messages and give them control over how businesses reach them. In the US, SMS messaging is regulated by: The FCC (Federal Communications Commission) oversees all forms of electronic communication, including text […]
What the EU’s Tougher New Privacy Regulations Mean to You
Last week, the European Union adopted a far-reaching law designed to reduce the power of the largest tech platforms. Called the Digital Markets Act (DMA), the legislation could potentially affect messaging services, while also changing app stores, online advertising, e-commerce, and other everyday digital tools in the EU. The legislation initially will affect large companies […]
Beginners Guide to Text Messaging Compliance In the US, EU & UK
Are you confused about the regulations governing text messaging? It would be easy if one set of rules governed the states and countries you text regularly. Unfortunately, the more places you text, the more regulations you’ll have to consider. Here’s a beginner’s guide to compliance for companies using business-to-person texts in the United States, the […]
Why Should I Care About GDPR Requirements
When the General Data Protection Regulations hit the streets in the European Union in May 2018, the reaction around the world was mixed. Some large multinational corporations took the new requirements seriously and restructured their data collection and storage processes. Others, particularly smaller companies that didn’t have much business in the EU, simply continued with […]
How Opt-In Compliance Is Making the World a Better Place
When a customer opts out of your messaging campaigns, can you be sure you won’t send messages to them ever again? Can you prove it? Seemingly simple requests, like a request to opt out of communications, can sometimes have expensive consequences. Fines for illegal text messages can range from $500 per text to $1,500. If […]
6 Reasons Consumers Opt-out from your SMS Messages
SMS messages have been around for two decades but it’s only now just hitting its stride when it comes to business. According to Frost & Sullivan, millennials prefer automated text messaging over an IVR, including speech-based solutions. And 79% of companies believe customers want SMS/text support (according to ICMI). Companies are using SMS marketing campaigns […]
8 Key Elements for Successful SMS Messages & Campaigns
As a business owner, you’re always looking for unique ways to market your product and company. From your website to email, social media, and your blog, you’ve tried to keep up as channels expand but it’s getting even more difficult to effectively connect with your customers. It’s time to consider how marketing with SMS messages can […]
How Textperts Build Lists for SMS Messages
Businesses that want to develop trusted, engaged relationships with their prospects and customers are finding that SMS messages are growing in preference as a communications channel. But business texting is not the same as shooting a message to a friend on your smartphone. The first step to trust is gaining your audience’s consent to message […]
3 Simple Ways to Get Opt-ins to Your Text Messaging Programs Including Short Code
With the onset of GDPR, the way marketers are allowed to capture and use prospect data changes dramatically. This means we must compel our prospects to opt-in to let us communicate with them via our text messaging programs and using short code. Text messaging already gets a 6x response rate over emails. Which means that […]