SMS Compliance – Who Sets the Rules and Why It Matters?
If your business sends text messages in the US, you need to follow certain specific regulations. These rules exist to protect people from unwanted messages and give them control over how businesses reach them. In the US, SMS messaging is regulated by: The FCC (Federal Communications Commission) oversees all forms of electronic communication, including text […]
Become a Textpert and Reduce Costly Missed Appointments with SMS Messages
In the healthcare industry alone, missed appointments cost providers more than $150 billion every year in the United States. Imagine the toll if you add on missed appointments for salons, car repairs, meeting with investment advisors and more. When asked, 60 percent of respondents said that getting a text reminder via SMS messages would make […]
Become a Textpert by Mastering the Basics of Single SMS Messages
All businesses struggle with getting prospects and customers to pay attention to their communications. Blasting an email to share an important announcement doesn’t have much impact, even if it does get found in their inbox. Contrast that with a 90% read rate for SMSd messages—usually within a minute or two. This article is part of […]
How Textperts Build Lists for SMS Messages
Businesses that want to develop trusted, engaged relationships with their prospects and customers are finding that SMS messages are growing in preference as a communications channel. But business texting is not the same as shooting a message to a friend on your smartphone. The first step to trust is gaining your audience’s consent to message […]
The No-Risk Way to Become a Textpert at Nurturing Campaigns
Consumers want to do business with companies they trust and relate to. Text messaging via nurturing campaigns helps you create relevant moments (interactions) that build trusted relationships and drive revenue. This article is part of our Become a Textpert series designed to help you kickstart your messaging expertise. Defining Nurturing A nurturing campaign is a […]