Use Conversational Business Texting to Turn Passive Talent into Active Candidates
Facing a talent shortage? Consider passive talent. Seventy percent of potential candidates are passive talent, says a recent LinkedIn[1] study. However, since they are not actively looking for a job, getting their attention is a challenge. They would be reluctant to take calls from unknown numbers at work and they might not see your email, […]
Recruiting via Texting Attracts More Millennial Candidates
Millennials are now the largest generation in the United States, according to Pew Research Center. However, recruiting them is challenging because they are motivated by factors different from those valued by previous generations. Additionally, recruiters have their work cut out for them because competition for this talent is fierce. As always, quality talent remains in […]
SMS Texting: A Recruiting Strategy to Reduce Time-to-Hire
Over 83% of talent leaders say talent is the number one priority in their organization, according to the 2017 LinkedIn Global Recruiting Trends Report. Time-to-hire is one of the top performance metrics for recruiting. With 56% of talent leaders expecting an increase to hiring volume, SMS texting may add the efficiency and effectiveness talent leaders […]
Shorten Your Sales Cycles with SMS Messages
How do sales reps keep prospect interest high and momentum moving toward purchase? The answer is always within easy reach — SMS messages With more than 64% of customers preferring business communication over texting, it’s time that sales teams use SMS messages to follow up with their prospects. When the sales team sends personalized and […]
How SMS Messages Enhance Nurturing Programs for Marketing
Can a relationship last if it’s one way? Relationships deepen when both people get to know each other better and it takes an ongoing conversation to create the levels of engagement needed to convert prospects into customers. Especially, in the case of your nurturing program. If a lead is not opening an email, it’s time […]
Create Customer Loyalty with SMS Messages
Increasing customer loyalty with SMS messages by 5% can increase your business’ profitability by 25% or more. [1] Return customers tend to buy more from you over time, around 10X the value of their initial purchase. They also become lower cost to serve over time. Even better? Loyal customers refer your business to other customers. […]
Use SMS Texting to Optimize Your Dreamforce Follow-up
You are all set to have a blast at Dreamforce, the Super Bowl of Software. Your mind is spinning with the list of people you will meet, the conversations you’ll have and the promises you will make. You will come back to the reality of your office and send out emails to the thousands of […]
11 Ways to Use SMS Messages for Marketing Results
Conversational text messaging is the fastest growing marketing channel on the planet. Why? It’s a natural form of communication. Which is why 99% of us send SMS messages every single day. There are so many ways to use text messaging for marketing to attract and engage your buyers. The only limits are in your imagination! […]
How to Use SMS Messages to Engage Customers
SMS messages are a personal way to engage your customers. Since over 85% of customers would prefer texting versus email or phone calls, you’ll be communicating with them in the way they prefer. Even better, texting is such a natural way to converse; you’ll get 6x the responses you’d get with email. With SMS text […]