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5 Marketing Trends that Can Transform the Information Technology Industry in 2023

5 Marketing Trends that Can Transform the Information Technology Industry in 2023

Changes in computing power, bandwidth, analytical sophistication, machine learning, and AI are making new products and services in the IT industry cheaper and easier to test and launch. To keep your products front and center, you need a fast-paced and diverse marketing plan in 2023. Getting your tech innovations into the world rests on capturing […]

Why SMS Marketing Automation Should be a Priority for Wealth Management Firms

Why SMS Marketing Automation Should be a Priority for Wealth Management Firms

It’s no secret that engagement with your wealth-management customers has moved from primarily in-person communications to the digital space, and SMS marketing automations can make that shift easier for you. Financial Advisor has reported that the need for a digital marketing presence in the financial industry has grown over the years, becoming even more imperative […]

6 Secrets to Reaching College Students Every Time, Every Where

6 Secrets to Reaching College Students Every Time, Every Where

Everyone wins when colleges and universities use SMS messaging for marketing and service purposes. Students stay on track from application to graduation, and higher ed staff members can simplify and automate processes that save time. The first SMS message was sent in 1992, and your target audiences have grown up texting their friends and family. […]

3 Ways Text Messages Help Law Firms Generate New Business

3 Ways Text Messages Help Law Firms Generate New Business

Why should text messaging matter to a law firm? The answer is simple: Adding conversational messaging can help turn prospective inquiries into new clients by establishing connections quickly and efficiently. Texting is already part of our daily lives, and it has changed the way in which we communicate, especially during the last 10 years. Recent […]

12 Ways to Boost Your Holiday Sales — In 160 Characters or Less

12 Ways to Boost Your Holiday Sales — In 160 Characters or Less

Everyone is busy this time of year, so it’s a good thing messaging makes promoting products and services quick and easy! Whether you’re offering a seasonal discount on a product or offering a free financial consultation for a limited time, messaging can help you reach your customers, even when they’re distracted during the holidays. Inspired […]

How To Use Messaging to Nurture Leads In The Tech Industry

How To Use Messaging to Nurture Leads In The Tech Industry

If you’re in the tech industry, you may be thinking about adding messaging to your communication strategy. Or maybe you’ve recently implemented conversational messaging, and you’re looking for ways to get the most out of it. Either way, we’re excited to share some proven tips to help your tech company gain more leads through messaging. […]

Top 5 Questions Insurance Agents Ask About SMS Messaging – And the Answers

Top 5 Questions Insurance Agents Ask About SMS Messaging

Text messaging isn’t new to insurance agents, but it’s understandable that some agents are hesitant to make messaging part of their client outreach – even when they hear about the great results other agents are seeing. We get it. You have nagging questions about how you can add messaging in your day-to-day routine. Don’t worry; […]