Why Adding SMS or MMS Can Help Your College or University Reach More Students
Research shows that 12 is the average age Gen Z-ers received their first smartphone, compared to millennials who received their first smartphone at the age of 17, according to YPulse. Growing up with smartphones in hand, Generation Z’s digital expectations have been fashioned by the technology they’ve always had available to them, and many do […]
3 Ways SMS Marketing Helps the Tech Industry
If you’re in the tech industry, you know that fast-paced innovation is the name of the game. Your products and brand need to stay on the cutting edge, and you constantly need to make your customers aware of new developments so they’ll be excited to buy. If you haven’t already implemented SMS marketing into your […]
How Messaging Has Made the Payment Process Effortless
Would you like to make it easier for customers to do business with your company, improve your accounts receivable turnover ratios and improve your bottom line while meeting compliance standards? You can generate those results by including payments in your conversational messaging campaigns. Consider the proven results of messaging campaigns: MarketingProfs reported SMS marketing has […]
5 Tips to Help Your Business Make the Most of Messaging
Aretha Franklin sang about how fun it is to share the 4-1-1, or information, with other people. It’s true – when you’ve got some juicy facts to share, it’s hard to keep them a secret! We’ve got some information we’re truly excited to share because it can make or break your success with messaging. Messaging […]
How to Build Relationships with Your Dreamforce Contacts
You met a host of people at Dreamforce 2022, collected their contact information, and now need a strategy for nurturing those new leads. It’s tempting to add them to your CRM and begin sending messages to them as part of an existing campaign, but don’t do it. You could be exposing your company to hefty […]
Mastering Hooks & CTAs in SMS Marketing Messages
Every great story has a powerful beginning and an equally compelling ending, and the technique isn’t just for novels anymore. Great beginnings and endings can help you increase readership and response rates in your marketing materials. In fact, cleverly crafted hooks that start a story and the calls to action at the end are essential […]
5 Ways to Energize Your Multichannel Marketing Campaigns with Messaging
If you’re a savvy marketer, you probably combine traditional marketing methods like email, direct mail and print advertising with newer strategies including content marketing, social media marketing, video marketing, influencer marketing and others. And by combining your outreach in a multichannel strategy, you touch more consumers than you would with a single-channel approach. Each communication […]
8 Dos and Don’ts for SMS Marketing Success
Messaging is an effective marketing tool because consumers and businesses find it convenient, unobtrusive and fast. Adding SMS messaging to complement your existing marketing strategy is a great way to reach your customers. As in all marketing strategies, there are great ways to achieve the desired results, and there are some simple mistakes that can […]
7 Tips for Using Real Estate Chatbots to Qualify Leads & Increase Sales
How much time do you spend fielding routine questions about your listed properties? Would you like more time to focus on qualified leads that are more likely to end in sales? Real estate chatbots can be effective devices for qualifying home buyers and generating the right leads by taking the repetitive, initial work out of […]