How GIVE Used SMS-Magic & SMS Messages to Increase Conversions by 30%
On the Salesforce AppExchange Connected Leaders webinar in June, Katence Olson, Co-founder and Operations and Marketing Director, GIVE, spoke about how SMS-Magic and SMS messages helped them convert leads and reach volunteers. GIVE is a nonprofit that facilitates volunteer travel for college students so that they can help build infrastructure in underdeveloped communities. Image Credit: […]
SMS Long Code or SMS Short Code – Which One’s Right for Your Business?
While planning a text or SMS marketing campaign, one of the primary decisions an organization needs to make revolves around the selection of an inbound number. Inbound numbers, either in the form of SMS long or SMS short codes, are used to receive SMSs from leads and customers directly into an SMS application. This makes […]
Text Marketing on Zoho – Using SMS for Lead Nurturing and Relationship Building
A recent survey of small- and medium-sized enterprises (SMEs) revealed an interesting statistic – more than 43% of SMEs are looking to improve their revenue growth by focusing primarily on customer experience and retention. Keeping this goal of an improved customer experience in mind, SMEs can employ texting as an easy-to-implement way to enhance customer […]
How to use Text Marketing to Enhance Customer Engagement and Loyalty
With dwindling customer attention span and so many brands vying for customers’ mind space, how can an organization formulate a Customer Engagement Strategy that fetches them customer’s loyalty? Most organizations manage their customer data using Customer Relationship Management (CRM) platforms like Salesforce, Zoho etc. Therefore, it is imperative that a Customer Engagement Strategy is skillfully […]
A Beginner’s Guide to SMS Short Code
A Short Code is an extremely powerful channel for text marketing when used smartly. SMS Short Codes are fixed, easy-to-remember registered numbers five-to-six numeric digits in length. Most savvy marketers invest heavily in Short Codes to drive their text marketing strategy. It serves as your mobile marketing address, like Burger King’s 287437. Types of Short Code Shared […]
Zoho + SMS – The Secret Sauce for Business Success
Zoho is simple to use and easy to customize. It has helped many small- and medium-sized enterprises (SMEs) increase their revenue, at a low cost. Messaging is particularly effective because it has a 98% open rate. Your customers enjoy the convenience of messaging and even prefer messaging to other communication channels when dealing with your […]