Tons of Great Tips for Building TCPA-Compliant Text Marketing Lists
It’s a circular problem. You can’t send text messages to prospective customers until you have “express written consent.” And you can’t reach out by text to gain express written consent. So how can you stay compliant but still attract customers, clients or patients to your text marketing campaigns? We’ve got tons of suggestions. But first, […]
How Embracing TCPA Can Help Start Outstanding Customer Relationships
Do you know what customers want from your company? And by customers, I mean the people who buy goods or services from you, regardless of what you call them – customers, clients, patients, applicants, students, or anything else. Davidson, a brand and communications agency, answered the question: “Beyond intuitive design, customers are looking for brands […]
How Opt-In Compliance Is Making the World a Better Place
When a customer opts out of your messaging campaigns, can you be sure you won’t send messages to them ever again? Can you prove it? Seemingly simple requests, like a request to opt out of communications, can sometimes have expensive consequences. Fines for illegal text messages can range from $500 per text to $1,500. If […]
Why Your Developers Will Love Working with SMS-Magic
Have you noticed all the promises messaging companies have been making about how easy their product is to use? One reviewer we saw recently said he was delighted when he set up a new messaging service and could send a text message to his own phone. We’re delighted for him, too, but we wonder if […]
How to Fix a Flawed Messaging Integration with Salesforce
Patrick McClure, HeyTutor’s director of operations, didn’t originally choose SMS-Magic when his company needed a messaging platform. He should have. That first company said they could provide customization within Salesforce,” he said in a recent Zoom chat, “but they really screwed it up. The chosen company’s inability to work in the Salesforce architecture caused HeyTutor […]
Why Aren’t You an SMS-Magic Customer Already?
We know you’re a forward-thinking person or you wouldn’t be reading about innovative ways to reach your most important audiences. We also know that you have certain requirements for any new solutions: new technologies must solve the problem, be easy to deploy, function intuitively, and meet all regulatory standards. So we have to ask: “If […]
Don’t Forget to Remember: How to Use Messaging to Remind Your Customers
Are you using email and phone calls to remind your customers about a deadline, event or upcoming appointment? We can give you a better way to reach them – conversational messaging. Why Use Messaging? Messaging is an immediate way to start or continue a conversation with your customers. Research shows us that your customers don’t […]
What Losing a Customer Really Means to Your Bottom Line And How Messaging Can Help Keep Them
Is customer churn a key performance indicator that you watch closely? Chances are you’re paying attention to your existing customers and working to build relationships with them. And that’s smart. Small Business Trends found that 65 percent of a company’s business comes from existing customers. And, the research found, long-term customers spend 67 percent more […]
Warning: You’re Losing Money if Your Company Isn’t Embracing the Experience Economy
We can already hear your question – “How can something I’ve never heard of cost me anything?” It’s a reasonable question, and here’s the answer. We’re working in the experience economy right now, and it influences everything about why people buy what they buy and from whom. Understanding what the experience economy is and what […]