How Automated Texts Guarantee Warranty Service Customers Get Their Morning Coffee
One of our team members recently woke up to an early-morning disaster – her coffee maker had died during the night. No coffee. Only flashing numbers on the display. She immediately contacted the manufacturer. Here’s what happened: The company asked for proof of purchase. She found her Amazon receipt and sent it. They asked what […]
Crazy Busy? How Text Messaging Can Rescue Your Schedule
If you’re like most people, you’d like to create some balance between home and work, but work takes more than its fair share of your time. We think that text messaging could help you manage your work life better while making it easier to reach your customers. Think about how you’re contacting your customer now. […]
How to End Installation Nightmares by Scheduling with Text Messages
One of our team members recently had carpet installed in her home. The new carpet is beautiful, but the installation experience was a nightmare. Her tale of woe included missed phone calls and lost emails while she was trying to schedule installation and a costly miscommunication on the day of installation. She had a really […]
How to Turn Your Best Customers into VIPs with Multi-Channel Customer Service
Everybody likes to think they’re special. Your existing customers, for example. They are special, and they are the bedrock of your business. Research from Small Business Trends found that 65 percent of a company’s business comes from existing customers. And, they found, long-term customers spend 67 percent more in months 31 to 36 of their […]
SMS-Magic & Text Messaging Apps: One Ring to Rule Them All
The Top Messaging Apps per Country If you’re thinking about adding text messaging to your marketing campaigns, you might be overwhelmed with the number of platforms your clients may use to receive short-message-service (SMS) or multimedia-message-service (MMS) messages. People in different parts of the world use a variety of platforms. WhatsApp is the most popular […]
How Adding Text Messaging to Your Marketing Campaigns Can Give You Better Hair
It’s simple. If you add effective text messaging to your marketing campaigns, you’ll see better results and stop pulling out your hair. More hair equals better hair. The trick is adding text messaging effectively. For that, you might need to know what we know. Here are eight of our favorite tips for building effective text […]
Decoding the Myths About Short-Code & Long-Code Text Messaging
If you’re thinking about using text messaging to boost communications with your key audiences, congratulations! You’ll be delighted with the response you’ll get. But before you plan your first campaign, you need to choose the inbound number your customers will use to talk to you. Will you choose a short code or a long code? […]
You Had Me at Hello. Examples for Building Opt-In Text Messaging Campaigns
Before you send a business text message to anyone, you must have their express written consent to do so. It doesn’t matter who it is – an existing customer, a former client, a trade-show lead, or someone on a purchased marketing list. Before that first message goes out, your customer must say it’s okay. That […]
Why Should I Care About GDPR Requirements
When the General Data Protection Regulations hit the streets in the European Union in May 2018, the reaction around the world was mixed. Some large multinational corporations took the new requirements seriously and restructured their data collection and storage processes. Others, particularly smaller companies that didn’t have much business in the EU, simply continued with […]