A Beginner’s Guide to SMS Marketing
If you’re just getting started with SMS marketing, you’ll soon discover all the unique benefits messaging has to offer. While phone, email and physical mail all have their place as outreach methods, SMS messaging empowers you to connect with your audience in new ways. Messaging has the power to transform your business. Anything new takes […]
Keep It Fresh! 4 Ideas to Rejuvenate Your Marketing Campaigns
Conversational messaging opens the door for you to be creative, initiating personal, meaningful interactions with your customers. One important key to success when it comes to messaging campaigns: keep it fresh! Your audience will get used to the same messaging patterns and promotional offers after a while. If they start to feel they can predict […]
How Taking Payments Via Messaging Can Improve Your AR Turnover Ratio
Of all the online processes that have been accelerated over the years, payments may be at the top of the list. From one-day wire transfers to one-click ordering, quick payment processing is of value for both businesses and their customers. Bills, charges and other fees that are traditionally sent via email and direct mail can […]
5 Ways Messaging Can Give Your Multichannel Marketing Mix a Boost
Would you be surprised if I told you the “Rule of 7” no longer applied to marketing? The Rule of 7 was devised in the 1930s to quantify how many times a person needed to see a movie poster before they bought a ticket for the movie. During the ensuing decades, the rule held true […]
How to Design Messaging Automation to Better Serve Your Customers
Five seconds. That’s all the time you’ve got to grab your customers’ attention and keep it. And if you can’t catch their interest right away, you’ve lost them. In a single click, they’ve abandoned you for a funny meme, a pretty Instagram post, or worse, a conversation with a more interesting and responsive service provider. […]
Earn More Customers + Deeper Relationships with Conversational Messaging
The deeper your customer relationships, the better your business’s conversion rates, customer loyalty, and bottom line will be. Marketers, however, have always struggled to balance customer volume with relationship depth. Would you rather have deep relationships with just a few customers, or shallow relationships with a wider customer base? With conversational messaging, you don’t have […]
Your Sales Leads Have Doubled. What Now?
If your business has recently launched a messaging campaign, you’re likely seeing significant results. After all, if you’ve switched from phone calls or emails, statistics show that you’re likely getting a 45% higher response rate. Conversational messaging has been boosting conversion rates by 40% when businesses start using SMS-Magic for sales conversations. These results are […]
Designing Effective CTAs Using Conversational Messaging
Text messages are short, simple, and attention-grabbing. In fact, they have a 98% open rate. That’s why they’re the perfect tool for conversational messaging, one of the most popular business text messaging strategies. Conversational messaging focuses on encouraging leads and inactive customers to initiate conversations with your brand. Once leads and customers reply to conversational […]
Is Your Company Ready for Conversational Messaging?
The short answer is: Yes, you’re ready for conversational messaging! How you implement conversational messaging, however, will depend on several factors. Here are our suggestions for evaluating your messaging readiness: How many messages do you expect to send per month?SMS-Magic is a powerful tool, no matter how many messages you send, but our platform really […]