How Your CRM Can Make or Break Relationships
One of the benefits of texting your customers is that you’re able to approach them as a trusted friend instead of a corporate entity. You can send reminders, make appointments, ask questions or just check in with them. And your customers are likely to love the help… until your text messages start sounding like a […]
10 Ways Multichannel Messaging Can Help You
By now, we’re all pretty familiar with multichannel marketing – using a mix of media to market to your customer. That includes older technology like phone calls, billboards, direct mail, television and radio, and newer technologies like email, internet ads and social media. Within the collection of newer technologies, however, we’re seeing the rise of […]
What the EU’s Tougher New Privacy Regulations Mean to You
Last week, the European Union adopted a far-reaching law designed to reduce the power of the largest tech platforms. Called the Digital Markets Act (DMA), the legislation could potentially affect messaging services, while also changing app stores, online advertising, e-commerce, and other everyday digital tools in the EU. The legislation initially will affect large companies […]
Beginners Guide to Text Messaging Compliance In the US, EU & UK
Are you confused about the regulations governing text messaging? It would be easy if one set of rules governed the states and countries you text regularly. Unfortunately, the more places you text, the more regulations you’ll have to consider. Here’s a beginner’s guide to compliance for companies using business-to-person texts in the United States, the […]
Turn a Sale into a Relationship with Conversational Text Messaging
One of our team members gets really grumpy when she gets clobbered with bad customer service. It’s understandable; no one likes dealing with a company that can’t or won’t help its customers solve their problems. So we were surprised when she absolutely raved about an online retailer she used during the holidays last year. She […]
5 Tips for Writing Great Business Text Messages
If you’re in business, you need to be a great communicator. And if you use conversational text messaging as a primary tool, you need to be an effective writer. Otherwise, how will your customers know about new products, expanded services or special prices? You don’t have to be a professional writer to be effective, and […]
Are You Sending Advice from a Trusted Friend or Just More Junk Messages from a Bot?
One of our favorite companies (and long-term customers) sends personal, one-on-one texts every day. Because of the nature of their work (they’re lawyers), they interact with clients for several weeks or several months at a time, so building a relationship is critical. Not every client gets a text message every day, but members of the […]
How to Counteract the ‘Big Quit’ and Hire Top Talent with Conversational Text Messaging
Finding a great job has never been easy. But hiring talented people who fit well in a company hasn’t been easy either. The hiring process has been described as a slow tango between the job seeker and the company with the job – each side wanting to present their best dance steps without revealing their […]
How to Nurture Your Customers with Text Messaging in Multichannel Campaigns
Think about how many ways you can put your company and its products and services in front of potential customers – direct mail, billboards, radio, television, phone calls, magazines, newspapers and email. Each one has positives and negatives, and you probably use a combination of channels to increase your chances of reaching your target audience. […]